Making Dreams Come True with Design Flair
The Zulkifli sisters began to impact the world of Muslim women’s wear with their Mimpikita brand and now continue to influence the fashion scene both locally and internationally.
Launched in May 2008, Mimpikita has steadily made inroads into the fashion world via their website as well as “brick and mortar” stores. Their highly successful debut at Fashion Scout, London Fashion Week (LFW) in September 2015 left their mark of distinction amongst the media and fashion followers internationally. Incorporated in 2015, Mimpi Kita Sdn Bhd and its range of fashionable cast of garments are helping to make the dreams of women in Malaysia as well as worldwide come true. Mimpikita, through its online store, is reaching out across international borders while its boutique stores in Kuala Lumpur and Islington, London are attracting much attention and the fashion conscious.
From Humble Beginnings to the Forefront
The talented Zulkifli trio comprising of Nurul, Amirah, and Syahira started out humbly with an online blog store and have since transcended to a string of boutiques. When they moved to Jalan Telawi 2, Bangsar it was an ambition achieved as they had always wanted a place with the other boutiques there. Meanwhile, their big international break at LFW in 2015 was a dream come true. This was followed by further exposure at LFW’s Fashion Scout 2016 and 2019which consolidated their brand as one that is here to stay and not a “flash in the pan” venture. In addition to the above, Mimpikita was showcased in Dubai’sPRET-A-COVER Buyers Lane 2018 and London Modest Fashion Week 2018, as well as annually in KL Fashion Week.
Insight into Their Craft
The cosmopolitan and functional Mimpikita range uses high quality materials, modern colours, in-house prints and meticulous handcrafting combined with modern practical designs and cuts. The designs are reflective of traditional Muslim women attire, giving birth to their signature laid-back flowing silhouette styles. Their daring and modern interpretation of what is deemed as traditional, has created a new fashion genre which they proudly exhibit in their richly detailed yet modest ready-to-wear every day attire, exquisite bespoke bridal and formalwear collections, curated scarves and other products.
The Past and the Future
They were nurtured by their architect father and seamstress mother to be passionate in art and design as well as to pursue their dreams but in such a way so as to think big but start small. In fact their first business premise was in the front quarter of their father’s architectural firm in Sunway Damansara in 2009. Mimpikita is already stocked in London and Singapore, and more innovatively, they have recently launched MKITA – their sister brand – featuring a new style of basic and relaxed wear. It was created to complement the more sophisticated and chic Mimpikita collection. The three sisters have plans to expand their business locally and overseas as well as move into menswear sometime in the future. More importantly, they constantly seek to pursue excellence through hard work and unique design flair.
Contact Us:
MIMPIKITA SDN BHD
63E, Jalan Ara Bangsar Baru, 59100Bangsar, Wilayah Persekutuan Kuala Lumpur, Malaysia
