Mase Industries: Hair Care & Products for Homes, Salons
Mase Industries Eyes Middle East Market and Beyond to Expand Global Reach
This shampoo-tonic set gives a refreshing and relaxing scalp care experience
Mase Industries Sdn Bhd exports its hair colour, hair care and hair styling products to the US, China, Myanmar, Singapore, Australia, Taiwan, Macau, Hong Kong, Vietnam, Pakistan and India.
Innovation-driven to break into new markets, in the pipeline are no-PPD (paraphenylenediamine) hair colour and natural hair colour products.
This popular 1 Minute cover grey hair product is specially made for the Middle East, Europe, Australia and US markets
Creator of Industry Firsts
Eco-conscious Mase’s standout achievements include creating the first 1-minute hair colour without ammonia in Malaysia and Singapore, and the first 10-minute hair colour in the professional salon market.
Also, it has an in-house R&D laboratory specialising in hair colour and hair care products, and is the first solar energy-powered cosmetics factory in Malaysia. Mase manufactures a broad range of quality products at affordable price points.
Mase’s ammonia-free Quick Touch 1 Minute Hair Color Series is a best-selling cover grey product
Cover Grey Hair In 1 Minute
Mase’s Quick Touch 1 Minute Hair Color Series can cover grey hair in just one minute. It was awarded the Best-selling Cover Grey Product in Watsons by Watsons’ Personal Care Stores in Singapore.
Mase’s Speed Touch 1 Minute Hair Color Series is specially made for the European, Australia and US markets, and is now selling on www.amazon.com and www.amazon.com.ca
“Wake-up” Look Hair Styling
Its Amby HEX Series hair styling products give hair that “Wake-up” look. Compared to other brands of similar product range, Amby HEX Series hair styling products with “Easy Wash Off” formulation means that they can be washed off easily without staining hands. Amby HEX Series comes in hair wax, gum and gel as well as various strengths and shines to choose from.
For product packaging, colourful PE tubes are used to differentiate between the product range and for aesthetic purposes. Amazon has certified such product packaging as Compact by Design products that remove excess air and water, which reduces the carbon footprint of shopping and packaging.
Hair & Oily Scalp Care
Launched in 2020, Mase’s Amby London Fullove Hair and Scalp Care Series products are specially made for individuals with oily scalp. The hair shampoo and tonic’s pleasant citrus and green spicy aromas combined with the cooling sensation of menthol give a refreshing and relaxing hair care experience.
Men’s Perfumery Products
The Men’s Perfumery Products in the Amby London Series are grooming products that include facial mask, deodorant roll-on, deodorant body spray and eau de toilette.
Alyson Ladies vitamin-enriched body lotion
Ladies Perfumery Products
The Alyson Ladies Perfumery Series products include body lotion, deodorant roll-on, body mist and eau de toilette.
Going Global With Innovations
Mase started out in 1989 as a distributor for an international hair company. In 2005, it created its own hair colour brand, the Quick Touch 1 Minute Hair Color Series, and later manufactured hair styling products, perfumery products, salon-use hair colours and other personal care products for the local and export markets.
Contact Us
MASE INDUSTRIES SDN BHD
4, Jalan Kempas 5/1, 81200 Johor Bahru, Johor, Malaysia
