Farmers River: 
Breakfast of Champions

Farmers River Formulates Rich, Healthy Meals for All 


MasterChef Oat Cereal Drink with Honey & Dates

Across the world, many begin their day with oatmeal and coffee. Experts say oatmeal has amazing nutrient content, including high protein, starchy carbohydrates, dietary fibre, vitamins, anti-oxidants, bioactive substances and minerals. 


Thus, oatmeal plays an active role in helping the body safeguard against chronic diseases, such as heart disease, diabetes, and cancer. Moreover, oatmeal is an excellent food for a hectic lifestyle since it is easy to cook and fulfils the body's daily nutritional requirement. Generally, oatmeal is enjoyed with fruits, berries, nuts, and milk.


The Asia-Pacific oatmeal market has witnessed rapid growth replacing traditional meals as the preferred breakfast choice. In addition, lifestyle changes due to increasing spending power and a higher need for convenience encourage urban folks in major cities to opt for cereals. 


Farmers River International Sdn Bhd (Farmers River), with over 20 years of experience in manufacturing and international marketing, is a Halal-certified producer of oats, cereal and coffee products. Their manufacturing plant is located in Kedah, a state internationally known for its island paradise, Langkawi. 

MasterChef Oat Cereal Drink (Natural)

Product Range, Brands and Services

Farmers River sells its products under individual brand names. Their oatmeal and cereal range is marketed as MasterChef, while their coffee range falls under DejaBrew.


Products under MasterChef are 
  • MasterChef Oat Cereal Drink (Natural)
  • MasterChef Oat Cereal Drink (Coffee)
  • MasterChef Oat Cereal Drink (with Honey and Dates)
  • MasterChef White Oat


Hazelnut Latte Coffee

Products under DejaBrew are
  • Hazelnut Latte Coffee
  • Ginger Latte Coffee


Apart from producing their own branded products, Farmers River also supplies contract manufacturing services for OEM customers targeting specialty coffee, tea and chocolate beverages. OEM manufacturers in need of Halal-certified facilities can readily use these services for quick entry into the Halal food market.


Expanding Beyond Malaysian Borders

Farmers River's current export market includes Saudi Arabia, Bahrain, Brunei and Myanmar. It plans to penetrate into more markets globally by implementing few strategies such as:
  • Introducing new product range (includes Specialty Tea and also Oats)
  • Expansion of production facilities and warehousing
  • GMP (Good Manufacturing Practice) Certification




Contact Us


FARMERS RIVER INTERNATIONAL SDN BHD 
B1-1, Kedah Halal Park Phase 5, Sungai Petani Industrial Area, 08000 Sungai Petani, Kedah, Malaysia


Tel: +604-444 5082 / +6012-425 9450
Fax: +604-441 3353
Email: admin@farmersriver.com / ahmadzaini.abdulrahman@gmail.com
Contact: Mr Ahmad Zaini bin Abdul Rahman (Executive Director)
Website: www.masterchef.com.my


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